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Rakuten has expanded its business into many different fields including E-commerce, FinTech, digital contents, telecommunication etc. We have more than 70 services to serve more than 10000,00000 Rakuten users around the world. Thanks to our users, we are able to form a unique community also known as the "Rakuten ecosystem" mainly with our memberships as the focus.
◆ Rakuten. com
Rukenten.com is the biggest online shopping site in Japan. It gathers shops all around the nations to form a "virtual shopping street". It is a business model with B2B2C（Business to Business to Consumer）as its business foundation. Rukenten.com generates its benefits from the store launching fee when a store opens online and the commission fee (remuneration) from the sales a store earns. <br>On the other hand, Rukenten offers an original service for a store to maintain a stable online business which is called "RMS（Rakuten Merchant Server）". We also send our staff known as the " EC consultant" to help stores solve the problems they have to generate more sales.
◆ Rukenten Super Point
『Rukenten Super Point』is the most popular point program in Japan. The user could earn the points by shopping on our website as well as by using our other services. Generally, 100 yen earns you a point, however, we often launch many campaigns for users to earn double even triple points. The point system is simple that 1 point equals 1 yen where the user could use on his/ her shopping next time. Whatsmore is that the point could also be used for paying the commission fee (remuneration) of a trip reservation as well as for other financial services.
◆ Rukenten Credit Card & Electronic managing tool 『Rakuten Edy』
Both of the services expand the "Rakuten economic circle" even bigger. We want our users to have more diverse ways of earning our super point, so we decided to combine both the online stores as well as the real stores altogether for users to earn points by shopping in either way. We want our users to enjoy this convenient way of shopping not just on the Internet but also in the real stores.
|Number of Employees||10867people||Year of Foundation||Feb. 1st, 1997|
|Representative||Hiroshi Mikitani||Capital Fund||2,036,000,0000 JPY|
|Avg. age||32.5years old||Gross Sales||7,136,000,000,00 JPY|
|Gender Ratio||Industry Type||Service approach|
|Place of head office||
Tokyo Satagaya Rakuten Crimson House, 1-14-1 Tamagawa
Nearest station: Futagotamagawa sta. of Den-En Toshi line/ Oimachi line (4 min. walk)
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